When it comes to buying a new or used car in the United States, two names dominate the conversation: Toyota and Honda. Both Japanese automakers have built strong reputations for reliability, fuel efficiency, and long-lasting performance. But if you’re a driver in the U.S. wondering “Toyota vs Honda: Which Japanese brand is more reliable for US drivers?”—the answer is not always straightforward.
Both brands are known for cars that routinely cross 200,000 miles, but they each bring unique strengths. Toyota has a reputation for unmatched durability and hybrid leadership, while Honda is praised for sporty handling and well-designed interiors. In this article, we’ll break down the key factors like reliability, maintenance costs, resale value, safety features, and expert reviews. By the end, you’ll know exactly which brand is the better fit for your lifestyle and budget.
Quick Overview of Toyota vs Honda: Which Japanese Brand Is More Reliable for US Drivers?
Toyota was founded in 1937, while Honda entered the automobile market in 1963. Today, both companies are among the top five automakers in the U.S. According to Statista, Toyota sold over 2.1 million vehicles in the U.S. in 2023, making it the second-largest brand behind Ford. Honda, while smaller, still captured over 1.3 million sales, thanks to popular models like the Civic and CR-V.
Toyota is often seen as the “safe bet” for families and long-term owners because of its consistent reliability scores from organizations like J.D. Power. Honda, on the other hand, appeals to younger buyers and enthusiasts who appreciate sporty driving dynamics combined with strong resale value.
Key Factors to Consider
Reliability & Durability
Consumer Reports’ 2024 reliability rankings place Toyota in the top three brands overall, with several models like the Corolla and Prius earning near-perfect scores. Honda ranked slightly lower but still above the industry average. J.D. Power’s Vehicle Dependability Study (VDS) also consistently ranks Toyota above Honda in long-term dependability, especially for models beyond the five-year mark.
In short: Toyota has a slight edge in pure reliability, but Honda remains a strong contender with standout models like the Accord and Civic.
Maintenance & Repair Costs
According to RepairPal, Toyota owners spend an average of $441 per year on maintenance, while Honda owners spend slightly more at $428 per year—a surprisingly close comparison. However, Toyota vehicles tend to need fewer unexpected repairs, while Hondas may require more frequent minor fixes. Over a five-year ownership period, both brands remain far cheaper to maintain than German or American rivals.
Resale Value in the USA
Kelley Blue Book (KBB) has awarded Toyota multiple “Best Resale Value” awards, particularly for the Tacoma, 4Runner, and Tundra. Honda models like the Civic and CR-V also perform strongly, but Toyota trucks and hybrids hold value exceptionally well. On average, a Toyota retains 62% of its value after 5 years, compared to Honda’s 58%, according to Edmunds.
