Mazda’s Rise in the US Market: Are They Really Worth Buying?

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Resale Value in the USA

Kelley Blue Book shows Mazda holding resale value well, though not as strongly as Toyota. After 5 years, most Mazda vehicles retain about 50–55% of their original value, compared to Toyota’s 60% or Honda’s 58%. However, SUVs like the CX-5 and CX-50 perform better than sedans, thanks to the ongoing demand for crossovers in the U.S.

Safety & Technology Features

Mazda has invested heavily in safety and consistently earns IIHS Top Safety Pick+ awards for models like the CX-5, CX-50, and Mazda3. Key features include:

  • i-Activsense Safety Suite: Adaptive cruise control, lane departure warning, blind-spot monitoring, and automatic emergency braking.
  • Airbag coverage across all rows.
  • Infotainment upgrades: Wireless Apple CarPlay, Android Auto, and premium Bose audio options.

Mazda’s interiors are also gaining attention for their luxury-like feel, rivaling brands that cost thousands more.

Comparison Table: Popular Mazda Models (2025)

Model Starting Price (2025) MPG (City/Hwy) Seating Capacity Annual Maint. Safety Rating (NHTSA)
Mazda3 Sedan $25,000 28/37 5 ~$450 5 Stars
Mazda CX-5 $30,000 26/33 5 ~$470 5 Stars
Mazda CX-50 $32,500 25/31 5 ~$480 5 Stars
Mazda CX-90 $40,000 24/29 7–8 ~$520 5 Stars

Pros and Cons of Mazda CX-5

Pros:

  • Stylish design with premium feel.
  • Excellent safety ratings.
  • Fun-to-drive handling compared to rivals.
  • Affordable maintenance.

Cons:

  • Smaller cargo space than some competitors.
  • Resale value slightly below Toyota RAV4 or Honda CR-V.

Pros and Cons of Mazda CX-90

Pros:

  • Newest flagship SUV with three-row seating.
  • Available plug-in hybrid (PHEV) version.
  • Upscale interior close to luxury brands.
  • Strong safety and tech features.

Cons:

  • Higher starting price compared to other Mazda models.
  • Fuel economy average for its size.

Who Should Choose Mazda CX-5 vs Mazda CX-90?

  • College Students & Young Professionals: Mazda3 or CX-30 for affordability, efficiency, and sporty driving.
  • Small Families: The CX-5 is the sweet spot with its balance of comfort, style, and safety.
  • Large Families: The CX-90 offers three rows and hybrid options, making it ideal for households with kids and long trips.
  • Adventure Enthusiasts: The CX-50 provides extra ground clearance and rugged styling for outdoor lifestyles.

Expert Opinions & Customer Reviews

  • Consumer Reports: Ranked Mazda CX-5 among the most reliable compact SUVs for 2024.
  • Edmunds: Praises Mazda interiors as “luxury-level at non-luxury prices.”
  • Owner Testimonial (Mazda3 driver, California): “I’ve had my Mazda3 for 7 years and it still feels fun to drive every day. Maintenance has been very affordable.”
  • Owner Testimonial (CX-5 owner, New York): “The AWD is perfect for snowy winters, and the car feels much more premium than its price tag.”

Final Verdict: Is Mazda Worth It in 2025?

So, Mazda’s rise in the U.S. market: are they really worth buying? The answer is yes—especially if you’re looking for a balance of affordability, reliability, and driving enjoyment.

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