If you live in a snowy state like Vermont, Colorado, or Minnesota, you know that winter driving is no joke. Icy roads, heavy snowfalls, and unpredictable blizzards can make commuting dangerous if your vehicle isn’t up to the challenge. For decades, drivers in the U.S. snowbelt have gravitated toward one particular brand: Subaru. But why Subaru is the top choice for snowy states in America isn’t just about clever marketing—it’s about engineering, safety, and long-term value.
Subaru has built its reputation on standard all-wheel drive, rugged reliability, and vehicles designed with winter climates in mind. From the popular Outback to the Forester and Crosstrek, Subaru consistently ranks high among families, outdoor enthusiasts, and anyone who needs dependable transportation through harsh winters. In this article, we’ll break down exactly what makes Subaru stand out, covering reliability, maintenance, resale value, safety features, and expert reviews. By the end, you’ll know whether Subaru is the right choice for your lifestyle in 2025.
Quick Overview of Subaru in the U.S. Market
Subaru entered the American market in the late 1960s, but its real breakthrough came in the 1990s, when it became the brand most closely associated with all-wheel drive. Today, Subaru sells over 600,000 vehicles annually in the United States, with models like the Outback and Forester dominating sales in regions that experience harsh winters.
Unlike Toyota or Honda, which market broadly across demographics, Subaru has carved out a loyal following in colder states like Vermont, Maine, and Colorado. According to iSeeCars, five of the top 10 states for Subaru ownership are in the snowbelt, confirming its niche appeal. Standard Symmetrical All-Wheel Drive (AWD) across nearly all models is a key differentiator, giving Subaru an advantage in snowy and icy conditions.
Key Factors to Consider
Reliability & Durability
Subaru consistently performs above average in J.D. Power’s Vehicle Dependability Study. Consumer Reports ranks the Subaru Outback and Forester among the most reliable midsize SUVs. Subaru’s boxer engine and AWD system are designed for long-term durability, especially in demanding weather. Owners often report their vehicles surpassing 200,000 miles with proper care.
Maintenance & Repair Costs
According to RepairPal, Subaru owners spend around $617 per year on maintenance, slightly higher than the industry average of $652. This is largely due to the complexity of AWD systems. However, routine maintenance is manageable, and Subaru vehicles typically require fewer major repairs than many American or European rivals. Over five years, families can expect to spend roughly $3,000–$3,200 on upkeep.
Resale Value in the USA
Subaru vehicles hold value exceptionally well. Kelley Blue Book consistently ranks Subaru in the top five for resale value. For example, the Subaru Outback retains around 60% of its value after 5 years, outperforming most competitors in the SUV category. This makes Subaru a strong long-term investment for families in snowy states.
Safety & Technology Features
Subaru places a strong emphasis on safety, earning multiple IIHS Top Safety Pick+ awards in 2024. Standard safety features across most 2025 models include:
